Thursday, August 12, 2010

Use of modern technology to boost crop yields and Marketing in Ng'arua

Farmers in the rural parts of ngarua employs all the known techniques to ensure that they improve crops yields in order to fetch better market value, most of the time they succeed in producing good quality crops, inspite of hash climatic conditions, the irony is that they end up selling them to a chain of middle-men commonly known as ''brokers''. It is expected that introduction of E-Marketing by Arid Lands Information Network (ALIN)and Laikipia Center for Knowledge and Information (LACKIN) will revolutionize Agri-business in the area by providing a chance to the marginalised communities to improve their household income and their living standards, the film above shows some of the methods used by farmers, their hard work and why they deserve better marketing strategies.

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